Keller Williams Realty
3001 Lava Ridge Ct.
suite 100
Roseville Ca, 95661
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Tammy Pecht
KELLER WILLIAMS REALTY
916-425-8305
clients1st@yahoo.com
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1.. Education & Experience
You don't need to know everything about buying and selling real estate if you hire a real estate professional who does. Henry Ford once
said that when you hire people who are smarter than you are, it proves you are smarter than they are. The trick is to find the right
person. For the most part, they all cost about the same. Why not hire a person with more education and experience than you? We're all
looking for more precious time in our lives, and hiring pros gives us that time.

2. Agents are Buffers
Agents take the spam out of your property showings and visits. If you're a buyer of new homes, your agent will whip out her sword and
keep the builder's agents at bay, preventing them from biting or nipping at your heels. If you're a seller, your agent will filter all those
phone calls that lead to nowhere from lookie loos and try to induce serious buyers to immediately write an offer.

3. Neighborhood Knowledge
Agents either possess intimate knowledge or they know where to find the industry buzz about your neighborhood. They can identify
comparable sales and hand these facts to you, in addition to pointing you in the direction where you can find more data on schools,
crime or demographics. For example, you may know that a home down the street was on the market for $350,000, but an agent will
know it had upgrades and sold at $285,000 after 65 days on the market and after twice falling out of escrow.

4. Price Guidance
Contrary to what some people believe, agents do not select prices for sellers or buyers. However, an agent will help to guide clients to
make the right choices for themselves. If a listing is at 7%, for example, an agent has a 7% vested interest in the sale, but the client has a
93% interest. Selling agents will ask buyers to weigh all the data supplied to them and to choose a price. Then based on market supply,
demand and the conditions, the agent will devise a negotiation strategy.

5. Market Conditions Information
Real estate agents can disclose market conditions, which will govern your selling or buying process. Many factors determine how you
will proceed. Data such as the average per square foot cost of similar homes, median and average sales prices, average days on
market and ratios of list-to-sold prices, among other criteria, will have a huge bearing on what you ultimately decide to do.

6. Professional Networking
Real estate agents network with other professionals, many of whom provide services that you will need to buy or sell. Due to legal
liability, many agents will hesitate to recommend a certain individual or company over another, but they do know which vendors have a
reputation for efficiency, competency and competitive pricing. Agents can, however, give you a list of references with whom they have
worked and provide background information to help you make a wise selection.

7. Negotiation Skills & Confidentiality
Top producing agents negotiate well because, unlike most buyers and sellers, they can remove themselves from the emotional aspects
of the transaction and because they are skilled. It's part of their job description. Good agents are not messengers, delivering buyer's
offers to sellers and vice versa. They are professionals who are trained to present their client's case in the best light and agree to hold
client information confidential from competing interests.

8. Handling Volumes of Paperwork
One-page deposit receipts were prevalent in the early 1970s. Today's purchase agreements run 10 pages or more. That does not
include the federal- and state-mandated disclosures nor disclosures dictated by local custom. Most real estate files average
thicknesses from one to three inches of paper. One tiny mistake or omission could land you in court or cost you thousands. In some
states, lawyers handle the disclosures, thank goodness!

9. Answer Questions After Closing
Even the smoothest transactions that close without complications can come back to haunt. For example, taxing authorities that collect
property tax assessments, doc stamps or transfer tax can fall months behind and mix up invoices, but one call to your agent can
straighten out the confusion. Many questions can pop up that were overlooked in the excitement of closing. Good agents stand by ready
to assist. Worthy and honest agents don't leave you in the dust to fend for yourself.

10. Develop Relationships for Future Business
The basis for an agent's success and continued career in real estate is referrals. Few agents would survive if their livelihood was
dependent on consistently drumming up new business. This emphasis gives agents strong incentives to make certain clients are happy
and satisfied. It also means that an agent who stays in the business will be there for you when you need to hire an agent again. Many will
periodically mail market updates to you to keep you informed and to stay in touch.
10 Reasons to Hire a Real Estate Agent
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Top 10 Reasons to Fire your Real Estate Agent


Kenny Rogers had it right when he sang “You got to know when to hold ‘em, know when to fold ‘em, know when to walk away, and know
when to run”.  Same holds true in real estate.  Not all agents are equal.  And not all relationships are happy.  Sometimes you just have to
end things, and here are 10 reasons why:


1.  Believe it or not, years in the business doesn’t always translate to competency.  I’ve known some green agents who are absolutely
wonderful, and some very ripe ones who are most certainly not.  Experience counts.  But sometimes you just need an agent who is able
to focus in on the task at hand (you!) and one in possession of some simple common sense.  This isn’t a “bash the new agent” rant.  We
were all new once.  Make sure that you are first and foremost in your agent’s mind.  

2.  Market Updates.  Are you getting them?  Anyone can set you up on an automatic search.  Heck, you can do it yourself.  What you need
is an agent looking out for you!  That means culling through the listings on a daily, if not hourly basis, highlighting listings that might be of
interest to you.  Letting you know when to meander or JUMP!

3.  Do you click?  Are you engaging with your realtor?  Or are you being talked at?  Worse yet, not heard?  Make sure you’ve got a good
rapport going.  You’ll want to make certain that you like your gum-smacking, lip-biting, country-music-loving real estate agent.  Finding a
house takes time!   

4.  Can’t reach ‘em.  The only time I won’t answer a call is because I’m in a meeting, sleeping, in the shower or with a client.  Otherwise, I’
m pretty much available.  Real estate involves some high stakes.  Even in 2010 some homes are receiving multiple bids.  You want to
know that your agent can be found when you need them. You’ll be able to figure out if your agent responds well pretty early on in the
relationship.  No one can do it all, but in this day and age, one ought to be able to get a response via e-mail, texting or cell phone.

5.  Location, location, location.  Don’t fool yourself into thinking that an agent from Virginia is going to know the ins and outs of Chevy
Chase, DC.  Find an agent that lives close to the area you are targeting.  You want someone who can wax on about schools, dog parks,
neighborhood pools, and the local dry cleaner.  Though keep in mind, if your search area is wide, you have to allow for a little slack.

6.  The “know-it-all”.   I’ve been selling real estate for over 10 years now.  And I sure as heck don’t know it all.  There are times when I
need to ask, and I won’t pretend otherwise.  If you catch your agent in a lie, move on.

7.  As an agent, my primary responsibility is to guide you, not dictate your every move.  A good realtor will not tell you which house to buy,
or which neighborhood to live in.  It’s quite common to feel uncertain about a real estate decision.  But you don’t want to feel pushed.  I’m
here to educate, but decisions are up to you.  If you find that you’re being  pressured,  it’s time to move on.

8.  Nobody wants to hear “yes” 24-7.  Well, maybe some of us do…  When it comes to making an offer, or placing a price tag on your
home to sell, a good realtor will help you in determining a fair value for that home.   They will not tell you what you want to hear.  If you’ve
got a number in mind, unless they can support your chosen price with comparable sales or hyper-local market trends, run the other
way!  They’re wasting your time, and you will be wasting theirs.  

9.  It’ll take some time, but a good agent will take you through a contract and explain all of the clauses and conditions.  Beware of anyone
who just says “sign here.”

10.  You want to work with an agent who is going to look out for your interests and goals.   Whether it’s negotiating the conditions of a
sale or advising you on home inspection and contingency issues.  If someone tells you not to worry about a wet basement or a leaking
water heater, stand your ground.  If it doesn’t ring true, it probably isn’t.

If you’re looking to buy or sell, or just want some friendly advice about real estate, give me a call.